Actually I want to donate this book for you guys, but suddenly, one person already made an offer for the book. So I already send it to Yogyakarta a few days ago. Never mind, let’s talk about content from this book.
This book was written by Ken McArthur, internet marketing specialist. Published at 2008, but I just bought it a few weeks in November. The idea is simple: How to change the world. That’s why the title is Impact: How to Get Noticed, Motivate Millions, And Make A Difference in a Noisy World.
So if you really want to change the world, just remember one golden rule:
Every single tiny action creating impact to the world!!!
And to get a huge impact you have to ask yourself, what is your real motivation? Is it for money, fame, humankind, god, or something?
After that, you have to choose the field you want to be impacted. We can’t be Superman in every field. Life is short, we need specialize in certain skill area of expertise. Just choose one and be master of it.
Already found your specialization? Great!!!.
Now set your goal.
Identify your action to achieve it.
Measure the result.
Put yourself in the back or get your act in order
Repeat the success formula.
It seems so easy to change the world..
In real world we have constraint in our resources. We have limited skill, time, money, or scarcity of ideas. That’s the real challenge for change agent. How big your perseverance? Do you keep fight till the end? Do you spread your idea correctly?..
How to spread idea effectively and efficiently?
First, you must have clear message.
Identify your target audience.
Look for suitable medium
Create some stories
Explain the action
Spread it in many media
Follow up it
Try to find leverage factors…
What makes idea easy to spread among other
It must simple
Easy to be understood
There must be reward for spreading idea
Must contain benefit
Remember the LAWS of Influence
There always reciprocity… if you give A, the other will give B as a feedback
It need commitment and consistency… you can’t change the message until they understood
Social proof is really smacking… people believe what other people believe
Authority will play great majority… imagine propaganda within some regime…
It’s faster if people like your idea, and…
If it scarce and unique, it will be bizarre ideas…
SO…THAT’s All… I just want to write uncommon book resume. You could read it in this mind map and download the pdf version at: Impact.
Have a nice weekend all 😀